Est. 2010 in Sweden
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About us
A New Chapter
Robbie Moor was founded in 2010 with a focus on premium polo shirts and summer wear. In 2024, ew owners stepped in and redefined the brand's direction. They brought with them a tailoring tradition dating back to teh Swedish textile industry of the 1960s. This heritage provides a deep understadning of fit, contruction, and knowledge of the subtle details that elevate a good garment to greatiness.
Robbie Moor was founded in 2010 with a focus on premium polo shirts and summer wear. In 2024, ew owners stepped in and redefined the brand's direction. They brought with them a tailoring tradition dating back to teh Swedish textile industry of the 1960s. This heritage provides a deep understadning of fit, contruction, and knowledge of the subtle details that elevate a good garment to greatiness.
This marked a new era and set a completely new vision - to create sophisticated, everyday elegant menswear with a special focus on shirts. It allows Scandinavian minimalisn to mees Souther European elegance through our two design studios in Gothenburg and Marbella.
Uncompromising European CraftsmanshipTo ensure short transport routes and genuine craftsmanship, all our production takes place in Europe. We collaborate with skilled tailors in a family-owned business. With over two decades of expertise, every collar and cuff is shaped with precision. Quality is our guiding light - both regarding our products and the conditions for those who make them. We never compromise on social justice or working conditions.
Our Fabric Strategy: Premium in Every Thread
Our Fabric Strategy: Premium in Every Thread
A shirt is never better than the thread it is woven from. Therefore, we work exclusively with natural, premium Euopean fabrics that give the garments their unique character and longevity.
The fabrics come from a few selected producers who share our values.
The fabrics come from a few selected producers who share our values.
Our Philosophy
We do not believe that true luxury is loud. Instead, it whispers through the weight of the fabric, the precision of a stitch, and the effortless confidence it gives the wearer.
By combining the finest European raw materials with international design and tailoring heritage, we create garments that feel natural to wear and are imbued with a quality-first mindset throughout the entire chain.
By combining the finest European raw materials with international design and tailoring heritage, we create garments that feel natural to wear and are imbued with a quality-first mindset throughout the entire chain.